A lot of people believe that the new Internet Network, Pinterest, is only for people who like to design crafts, or those just like to share pictures, or for those just like to share online scrap booking, or any other treats, apparently futile. Maybe, you are that kind of people who wonder yourself:
How this website could assist my business only sharing images?
We can be found a clue to this question in Facebook history. If you remember those days, when Facebook came up to light, mostly people thought: “this is not for me, I am a grow up person and this kind of game is only for teenagers and high school students.” But now Facebook has more than 845 million users and the total is up and counting every single day. Through Pinterest, businesses owners can find all the tools they need to build a brand connection with their audience and increase their presence on the Internet at the same time.
The unique characteristic of Pinterest is it brings persons with common interests, and joins those using images and no words. This makes Pinterest totally different from any other network online. Never before has so much meaning the phrase “A picture is worth a thousand words” that in this case. Pinterest visual nature makes it the best choice for branding your business.
Which are the Basic Concepts?
As any other platform, Pinterest has its own terminology and we have to be aware of this. Here I offer to you the most basic Pinterest terminology.
Board, this is created by you to upload, or pin, your visuals.
Pin, visuals that you upload, could be a picture or a video.
Repin, we called this when you copy another’s people visuals to your Board.
Pinners, the user who pins or uploads their visuals.
Followers, people who follow all the pins you may have or a specific board.
Following, people who you have interest to view their pins.
How this Social Network Works?
The way Pinterest works is as following. Think you have a wood board in the wall of your home or office, and then you see an image you think is interesting and you like, could be something from a magazine or newspaper. You cut off that visual out and place it (using a pin) to your wall board.
When other people see your visuals, they click the image and use the “Repin” button, and take it to their personal Board. Then any of their followers can see your pin and repined again.
Can you see the impact Pinterest could have for your products, services, general business or even hobbies? The possibilities are huge and amazing.
Who make up Pinterest?
Pinterest is the Social Network with the fast growing rate of these days. In accordance with Google, Women group represent a bumping 82% of Pinterest’s audience and nearly 70% of this group are under 45 years old. So, if you’re a business man, or woman, targeting this women group as your main target, this new Social Network should be the first place where to look.
Remember, appealing and connecting is everything about Social Media. And besides that, Printerest is amusing, easy, and a strong way to promote your business.
Finally, are you using Pinterest in order to get your own benefits? Do you know how to use this new Social Network in your business? Let me know what you think about this amazing world of Pinterest. Undoubtedly, I love Pinterest, and You?