Internet Marketing And Online Advertisement.
Internet Marketing involves online advertising so you can reach out your potential customers. It will require creativity like designing, development and technical aspects like marketing and advertising. Affiliate Marketing, Email Marketing, Search Engine Marketing and Interactive Advertising are all different faces of Internet Marketing. Ever since the advent of Internet, it is widely used for any kind of purposes. Among the advantages of Internet we can find that it helps in doing business, shopping, etc, from the comfort of the couch of your home. We found that according with a recent research a quarter of the users of Internet shop online. It has also helped grow electronic commerce or e-commerce and Internet Marketing is huge part of e-commerce.
All direct marketing techniques, like radio and television commercials, mails and newsletters are the inspirations for Internet Marketing technique, which involves direct response marketing strategies and it is rapidly growing. Business To Business, actually known as B2B, and Business To Customer, also known as B2C, are the two business models to which Internet Marketing should be linked. The B2C companies were the first to begin when Internet Marketing originated. They are companies that sell directly to the end customers. On the other hand, B2B companies are meant, basically, to do business with each other.
Websites for Internet Marketing are different.
Websites that you build for Internet Marketing are a bit different from others. There is peer-to-peer modeled websites which are used to exchange only products and services between each other. Another type is name-your-price, where the customers have to establish their price range that they can spend and then select products that fall in that range of price. We found an example in Priceline.com. Amazon.com is a website which is based on find-the-best-price model, where the customers look to find the lowest prices. Also we have the auction model websites, where customers bid for items, in this case Ebay.com is an example for this model.
The companies that use Internet Marketing do not need to put in huge amounts of energy and time, and this is an advantage, like other traditional methods. With the help of just few resources, both national and international markets can be reached. Because of these very low investments even small businesses are turning to online marketing. Websites and blog have been developed just for this purpose. Online Marketing is advantageous in the sense that the data is easily available on Internet. Newsletters can be directly sent to every customer and if it does not contain the information that they are looking for, the user can search for the information about the product online, make a decision and then purchase it online itself.
Factors Against Internet Marketing.
A factor that could hinder the growth of Online Marketing is the delay on loading the WebPages. The WebPages that take a lot of time to download are a threat for the customer patience. Aside of that, if the business design complex web site with a lot of animation and graphics, it will slow down the speed even more. Another point against Online Marketing is that the customer cannot feel, smell, taste or try products in order to make a better decision. To overcome this problem some of the Internet stores have created a liberal return policies with the help of which the customer satisfaction is guaranteed.
But one of the biggest threats of Internet shopping is identity theft. The information of customers is susceptible to hackers. Many of this hackers and sites have been caught because they were involved in buying and selling the customer personal information. One measure that web site can take to no compromise the customer information is to encrypt the data, so when this data is transferred it can be intercepted by the hackers. In order to get this encryption the web masters use certain algorithms to get the customer data, and when it is received they use another algorithm to decrypt the customer data.
The use of Internet Marketing is influencing all kinds of businesses. From Banking to Advertising or to Music. Anyone can buy CDs or DVDs online instead that go to a store. In the same way anyone can make bank transactions like deposit, withdrawal or transfer funds over Internet. All this is a huge industry of billions of dollars invested every single year.
Let me know what do you think about this amazing and complex world of Internet Marketing.