It is very important to effectively promote your site when you are trying to make money of the articles on it, and in this way attract customers so they can see what a good, quality website you may have. There are many ways to market and promote your site. One of them, and is the one that we will be analyzing here, is Banner Advertisements or Banner Ads.
What Banner Ads Can Do For You?
Banner Ads can help bring visitors from others sites to your own website. Is true that monthly fees could be expensive to advertise in websites with heavy traffic, at the very end it may be cheaper and/or faster way to begin to see significant revenue from your site efforts, rather than waiting for SEO techniques to bring your own website to the very top of search engine results. Aside that you can pay to advertise on someone else's website, you can do a free banner exchange with another people. There are some pros and cons of this free banner exchange that you have to have in mind as we will explain below.
Free Banner Exchanges.
Free banner exchanges are when you and other websites exchange each other's banners. Your banner will go on their website and their banner will go on your website. Although this option is completely free, there are two main problems with it.
1- If you want your banner on a significant number of websites, it will mean cluttering your own website up with these banners. All this will be more complicated if you are running an affiliate
Website because, instead of clicking on your affiliate links, your visitors may be end clicking on your banner exchange links.
2- You have to be really careful about the types of websites that you exchange banners with. Some websites like to gather a lot of banners so they could be a portal website or a directory and really they do not have any real content. These 'link farms' or 'banner farms' will do nothing positive for your website and maybe, in the meantime, your website is bringing a potential traffic to them.
Paid Banner Ads.
As we told early in this article, paid Banner Ads cost money, but they will pay off, eventually, if your choices are the right ones. You have to be sure about the website produces the amount of traffic that they are assuring and they have put your ad in a way that, for sure, invites visitors to click without being too pushy. Aside this, you must want a website that not house to many on the same page that they place yours or, at least, that there are no competitor links in the same page.
Banner Ads, all in all, can end up being a very profitable source for your website if you do it in the right way. So if it is your decision to go with banner advertisement as a marketing avenue, be sure to have the above tips in your mind.